Why Your Business Needs to Sell Overstock And Shelf Pulls

Are you running a business that sells discounted merchandise to the public or to other businesses? If the answer’s yes, then you’ll know how vitally important it is that you’re buying merchandise by the pallet at the very lowest possible price to help you maximize your margins.

For many, this means switching suppliers, but who should you switch to and what sort of merchandise should you be buying to maintain healthy profits and keep your business afloat in what is undoubtedly one of the most competitive retail markets the world has ever witnessed? Let’s take a look at two increasingly popular options.

Overstock Items And Shelf Pulls

At first, there doesn’t appear to be much difference between the two types of cheap wholesale merchandise that is overstock and shelf pulls, but this is not actually the case.

Overstock Items

Merchandise classified as overstock are lines of products a retailer has over-ordered. Nobody in retail has a crystal ball, not even when the retailer is the size of Walmart, so it’s only ever a case of guesstimating when it comes to ordering stock. Not wanting to under-order (especially on what could be very popular and lucrative lines of merchandise), retailers order in more lines than they’ll ever sell, and when it comes time to free up space on valuable warehouse and store shelves, this over-ordered product needs to be disposed of quickly. As a result, overstock items are some of the most profitable wholesale items resellers can buy.


Unlike overstock items, shelf-pulls are items of stock that have been out on the retail floor that have failed to sell despite being reduced in price. Often, these items will have been through several cycles of discounting and will be covered in stickers showing various percentage off values. Often overly-handled by customers and staff alike, these items will eventually make a retail space look like a discount retail space. While there’s nothing intrinsically wrong with a discount retail space, if you’re a store that sells brand new goods, you don’t want half your shelf space covered in merchandise covered in discount stickers, hence the goods are pulled from shelves.

Again, this is brand new merchandise that the retailer no longer can sell and wants to dispose of to free up space. Stock is also pulled for a variety of other reasons such as it being seasonal merchandise, or it is pulled because newer lines have been introduced, or a retailer simply wishes to free up space for other items.

Buying Overstock And Shelf-Pulled Merchandise For Your Business

wholesale pallets

As you can see, overstock and shelf-pulled items are an attractive prospect. Ranging from brand new merchandise that hasn’t been anywhere near a store shelf to ‘as new’ products that are merely overhandled in the packaging department with a few discount stickers attached, these are goods that could be ideal to sell through your business, especially if you specialize in selling discounted merchandise online.

So, where’s the best place to get your hands on this perfectly good stock? Well, a lot of it winds up in the hands of online wholesale suppliers commonly known as ‘liquidators’. If you’re looking to source top quality overstocks and shelf-pulls, a liquidator’s online liquidation marketplace should be your first port of call.

Buying From A Liquidator

The best place to buy overstock and shelf-pulled merchandise is from a liquidator for some very good reasons. First of all, top-tier liquidators such as Direct Liquidation work in partnership with some of the biggest retailers in the country such as Walmart, offering them an online platform in which to dispose of their shelf-pulls and overstock merchandise quickly, professionally and at a price that will benefit your business tremendously.

A top-tier liquidation business such as Direct Liquidation has the capacity and the distribution network in place to handle large quantities of liquidated stock, including the huge amounts of overstock and shelf-pulls big name retailers need to dispose of to free up space in their warehouses and stores.

By cutting out the middle-man that is the wholesaler, liquidators can offer these overstocks and shelf-pulls to you, the retailer, at vastly reduced prices that you’ll struggle to find anywhere else.

Fire up a liquidator’s site and you’ll discover a huge range of shelf-pulls and overstock goods being offered by live auction in wholesale pallets at prices that will ensure that you’ll make a very healthy profit when it comes time to sell them on to your customers.

pallets in warehouse

And because of the high standards a retailer such as Walmart expects from its partners, you’ll have peace of mind knowing that when you deal with a reputable liquidator such as Direct Liquidation, your business needs will be dealt with by a team dedicated to getting you the finest quality liquidated stock that’s as described on site as quickly and efficiently as possible at a price you won’t find anywhere else.

Why Your Business Needs Overstock And Shelf-Pulls

It’s no secret that the Internet has lead to an explosion in retailing on a scale the world has never seen before. It’s never been easier to get online and start buying and selling goods. However, in such a huge and competitive retail environment, it’s never been more important to source merchandise at a price that will allow you to maintain a competitive edge over your retail rivals and maximize your profits along the way.

Buying pallets or truckloads of overstock merchandise and shelf-pulls from a Better Business Bureau-accredited liquidator with a track record for excellence, quality, price and service that’s partnered with some of the biggest names in retail is a way to ensure you maintain that competitive edge.

And it’s not just overstock and shelf-pulls a liquidator can help you with. With everything from customer return pallets to refurbished products passing through a liquidator’s site via live auction on a daily basis, there’s something to suit every type of business. If you want to stay one step ahead of the competition, then look no further than an online liquidation marketplace. Once you see the top quality merchandise that’s available; once you read the glowing customer reviews and once you see the savings your business can make, we guarantee you’ll soon be back for more.

Direct Liquidation is a goTRG company.

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Jordan Hall

Jordan currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Jordan is here to help you grow your business.

Schedule a sales callback with Jordan right now or check out his latest liquidation deals.