Apple, Inc., headquartered in Cupertino, California, develops, designs, and sells consumer electronics, software and applications for those products, and a range of online services. The company’s Mac line of computers are renowned for their stable operating systems and ease of use.
In the early 2000s, Apple, Inc. expanded its line to include a large range of other consumer electronics, including its iPhone touch screen smartphone, iPod MP3 and digital media player, and iPad tablet computer. The company’s online services and applications include iTunes and the iTunes store, its iCloud storage cloud, Safari web browser, iTunes media browser, and iWork and iLife productivity suites.
The company’s software offerings include iOS, Apple’s mobile operating system and OS X, its mac operating system. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, the company has gone through many incarnations since its inception. Steve Jobs is the best-known face associated with Apple, and for many consumers, the company is synonymous with his name. Jobs died in 2011 of respiratory arrest.
Apple is publicly traded, and has a reputation for providing innovative products that are popular among creative professionals, including graphic designers, photographers, and writers. The brand has long been associated with hipster culture, but also has a strong presence in academic institutions, schools, and multinational businesses.