Top Resources For Wholesalers: The Tools You Need

As a wholesaler, what are the top tools you need? We have put together a list of the top online tools to help wholesalers make the most of their business. This list contains tools to help with selling, marketing, customer relationship management, shipping, sorting & warehousing, and more.

Prices are correct as of July 2021.

e-Commerce Website Builders

Shopify – Shopify is a hosted eCommerce website builder that is very easy to use. Shopify handles everything from marketing and payments, to secure checkout and shipping. You can easily add and edit products to your shop, add payment options and set shipping rules. It can even help you keep on top of your taxes! It also comes with social media integration tools and several marketing features to help you attract customers.

Shopify is free for 14 days, and the plans start from $29.00.

Magento Open Source – Magento is an open-source e-commerce platform that helps you build your sales website, or pages within a website. It is highly customizable and comes with features such as integrated checkout, payment and shipping, mobile optimized shopping and catalogue management. However, it’s not the most user-friendly store-building platform, you are going to need some experience in programming to build your site. The website offers courses to help you learn. There is the option to upgrade to Magento Commerce for more customizable options, and B2B optimization.

Magento Open Source is free to install, though you’ll need to pay for hosting.

BigCommerce – BigCommerce is a hosted eCommerce solution that allows you to set up and design your online store. It comes with customizable templates and a drag-and-drop page builder. It also offers integration with PayPal and other payment options, as well as a good set of search engine optimization tools to help you market your products. It also has full integration with some email marketing services.

BigCommerce Standard: $29.95 per month, and it offers a One-Month Free Trial.

3dcart – 3dcart allows you to sell on social media, multi-vendor marketplaces, and other channels to grow your eCommerce business and increase sales. You can sync your products and orders with eBay, Amazon, Google Shopping, Facebook, and other platforms, with centralized inventory management. Your 3dcart store will also give you centralized inventory management, which is essential for any successful multichannel eCommerce venture.

The 3dcart Basic Store Plan starts at $29/month. It offers a 15-day free trial.

Wix – Wix is a website builder that lets users create HTML5 websites and mobile websites through the use of online drag and drop tools. Easy and quick to use, this website allows the modular building of websites and lets you add plugins from major e-commerce apps.

You can create a free website with Wix that comes with a Wix domain, or prices start at $4/month for your own domain. 

Selling Tools

Amazon Tools

Jungle Scout – Jungle Scout captures, analyzes, and refines billions of data points from Amazon to help you track the competition, optimize listings, find current trends and average prices. You will find this important to help you choose the right products to sell and optimize your listing prices. Jungle Scout is recommended for larger resellers and is seen as the benchmark for Amazon selling tools. It also includes a keyword research tool.

The basic option starts from $29/month. It offers a 7-day money-back guarantee. 

Helium 10 – An all-in-one suite of Amazon FBA tools for SEO, product research, fraud protection, inventory management. The software includes tools to help you with niche market selection, product trend research, competitor analysis, and keyword research, as well as managing your listings, indexing, and optimization aiming to get you into the first page of results.

Helium 10 is seen as the main competitor for Jungle Scout.

The Starter plan costs $37/month. Free tools available.

AMZ Scout – Easily search for profitable products and new trending items on Amazon with AMZ Scout, a product research tool and niche finder that now comes with a Chrome Extension to make life even easier. This is a similar tool to Jungle Scout, with the extension, and it is cheaper, making it an ideal alternative for smaller sellers. It also includes a keyword research tool.

$16.49/month. A Free Trial is available.

Prestozon – Prestozon was designed for Amazon sellers who need their Amazon ads managed without the hassle. It also includes a high-level programming language for Amazon ads. When you first start, you might not be thinking about ads for your products, but if you start in a niche market and have a lot of the same type of product, this is a great way to get your products noticed.

Core elements start at $50/month. A Free Trial is available.

Listtee – Listtee allows you to organize and add to your active Amazon inventory single print labels, customize condition notes in different categories, and create custom SKUs. This tool will help you list all your items quickly and efficiently simply by scanning their barcodes. This is particularly useful for those selling overstock in original boxes.

Their package for small businesses starts at $49 a month. A Free Trial is available.

Viral Launch – Viral Launch is a tool that provides you with the keywords users search for on Amazon, as well as tracking the performance of your own keywords. It also has features that help you track your competitors and do product research.

Prices start at $58.00 per month. A free trial is available. 

eBay Tools

3Dsellers – 3Dsellers is an eBay listing software that allows you to create, manage and edit listings, manage inventory and do email marketing. It also offers an eBay template designer. This will help you uniformly create your product listings, with your logo and design quickly and efficiently.

Pricing starts from $10.56/month. A Free Trial is available 

CrazyLister – CrazyLister lets you list your inventory on eBay and Amazon, including bulk listing. It also allows you to create eBay templates for your listings and list your Amazon products on eBay easily. This will save you time when duplicating your listings onto the new platform, with a minimum of fuss.

Manage up to 100 listings/month for $20. A Free Trial is available.

Title Builder – Title Builder helps you improve your listing titles by researching popular eBay keywords. It generates powerful titles for your eBay listings with keywords that will help you attract more customers. The tool generates a title score, keyword score, and suggested keywords for your listings.

Start with a free trial. Pricing depends on the quantity of products, the number of catalogs and distribution channels you choose, and the level of support you need. Contact support for more details.

Multi-Channel Tools

ChannelAdvisor – ChannelAdviser allows you to manage, integrate and optimize sales in hundreds of channels like Google, eBay, Amazon, Facebook, etc., with its cloud-based e-commerce solutions. These include software for listing automation, lots of feedback and reporting capabilities, and organizing which products to sell where, as well as automatically changing your pricing to remain competitive.

ChannelAdvisor is not recommended for smaller businesses as its pricing starts from around $15k/year, but for larger enterprises can be invaluable for competing against other large companies.

Lengow – Lengow is a product feed builder and publishing tool that integrates with marketplaces and tools to list your products. It is an eCommerce automation solution that helps you find the best marketing channels for your business, and offers customers integration with over 1600 marketing channels, including product ads, price comparison platforms, affiliation, and retargeting platforms and marketplaces. It also gives you tools to track clicks and conversions. It integrates with Shopify and Magento.

Lengow pricing is dependent upon your business and is available upon request.

Listingmirror – Listingmirror is multichannel listing software that takes current product listings and copies them, including multi-variation listings, photos, descriptions, to other channels, e.g., from Amazon to eBay, making cross-platform selling easy! This is especially useful if you plan on listing on as many platforms as possible. Listingmirror can also automate your FBA business, though it is fairly expensive. Listingmirror has integrations with Shopify and BigCommerce.

Starting at $69/month. A Free Trial is available.

Vendio – Linking your Amazon account to Vendio allows you to schedule and publish items, track inventory levels, set pricing strategies, fulfill orders, and more. With Vendio, you can also share your Amazon inventory with eBay, Etsy, and your own eCommerce web store. Ideal for those who want to start on Amazon before venturing into other markets.

Manage up to 250 products for less than $30/month. Also, a Free Trial is available.

Ecomdash – Ecomdash is a listing tool for Amazon, eBay, and many other popular e-commerce platforms. It helps you create new listings quickly with existing UPCs and ASINs and tracks your inbound shipments to help your business run smoothly. Ideal for those wanting to sell in as many markets as possible, with compatibility with over 50 platforms. It can be integrated with Shopify, BigCommerce, Magento, and 3dcart.

Up to 30 orders per month free service. 30+ orders per month start at $25. A Free Trial is available.

Keyword Tool – Keyword Tool is a keyword research tool that lets you better understand what your potential customers are looking for online. The service shows the keywords and products people search for in search engines, which will help you target your products to what customers are looking for.

The basic version of Keyword Tool is free to use. 

Marketing and Customer Relationship Management

Active Campaign – Active Campaign is an email marketing tool that lets you create and manage email marketing campaigns. It also allows you to automate your campaigns and manage your contacts. Important for those running their own websites or physical stores that run promotions through newsletters. Customer engagement is crucial for building brand loyalty. It can be directly integrated with Shopify, BigCommerce, Magento, and Wix.

From $9/month with a Free Trial.

Mailchimp – Mailchimp helps you create email marketing campaigns and manage relations with customers. It allows you to test your marketing emails and fully integrates with your e-commerce platform. It has integrations with Shopify, BigCommerce, Magento, 3dcart, and Wix.

Basic tools are available for free. Subscription pricing starts at $9.99/month.

HubSpot – HubSpot offers a complete set of software for marketing, sales, and customer service. At its core, it offers an entirely free Customer Relations Management solution. The package includes a ‘live chat’ feature. Ideal for those running their own website, as this will help you with your content, mailing lists, and Search Engine Optimization. It comes with plugins for Shopify, BigCommerce, Magento, 3dcart, and Wix.

You can access basic features for free. 

Klaviyo – Klaviyo is a marketing automation platform for eCommerce. It allows you to create and manage email marketing campaigns through a sophisticated automation tool. You also get a drag-and-drop email creator, testing tools. You can also segment your email list based on a variety of factors. It integrates with Shopify, BigCommerce, Magento, 3dcart, and Wix.

Klaviyo pricing is flexible and depends on the number of contacts.

OptinMonster – OptinMonster is a conversion and lead generation tool for eCommerce sites. It detects visitor behavior and targets potential customers with the right campaigns at the right time. It allows you to send highly customized messages to potential customers and run targeted campaigns. It can also help you reduce cart abandonment and provides you with useful analytics. It integrates with Shopify, BigCommerce, Magento, 3dcart, and Wix.

OptinMonster starts at $9 per month for a single site license.

Chat Software Plugins

LiveChat LiveChat gives you the ability to manage all customer service and online sales (chat, email, and social media) from one single point. This live chat solution allows you to automate contacts with customers and is integrated with 170 other services. It comes with plugins for Shopify, BigCommerce, Magento, 3dcart, and Wix.

LiveChat pricing starts at $16.00 per month. There is a 14-day free trial. 

Zendesk – Zendesk’s live chat feature allows you to communicate proactively with your customers over various channels, including Facebook Messenger and Line. It also provides you with valuable analytics to identify potential issues. It has plugins and integration for Shopify, Magento, and Wix.

Prices start from $15/month. Free trials are available.

HubSpot – HubSpot allows you to add live chat functionality to your sales website to help with customer relationships. The feature includes chatbots to help you manage multiple conversations at the same time and contextual tools to provide quick and helpful replies to customers. It comes with plugins for Shopify, BigCommerce, Magento, 3dcart, and Wix.

You can access basic features for free.

Crisp – Crisp is a free to use live chat option with advanced features. These include a bot builder to create auto-responses, and a video chat feature. The software includes an email campaign creator and a co-browsing option, meaning you can help your customers out in real time, seeing what your customers can see, and helping them with their issues.

Basic Plan is free to use. 14-day free trials available.

Ratings Management Software

ReviewTrackersReviewTrackers is a platform that allows businesses to track and manage customer reviews from multiple locations. This allows you to track customer reactions and use the most positive reviews to boost your business.

There is a free trial; however, pricing is tailored to your business. Fill out their ‘plans’ section for more details.

BirdEyeBirdEye is a platform that collects reviews and other customer feedback in real-time across various channels (social media, review websites, and surveys). It also allows you to contact potential leads through text, live messaging and mass messaging. It has integrations with Shopify and Magento.

BirdEye’s pricing* for small businesses starts at $3,000 per year.

Trustpilot – Trustpilot is an online review platform where customers can review products and services. Businesses can use Trustpilot to improve their relationships with existing customers by allowing them to leave reviews on their websites and attract new ones with the best reviews. It comes with apps for Shopify, BigCommerce, and Magento.

Trustpilot prices start from $200.00 per month. There is also a Free Plan available. 

Reseller Ratings – Reseller Ratings is a service that gives consumers access to reviews through search engines. At the same time, it allows businesses to be discovered through those same reviews and improve adword performance. It also allows the collection of information about customer experience.

You can request a free demo, but pricing will depend upon your needs – use their chat feature to find out more.

US-Wide and Local Online Marketplaces

Craigslist – Craigslist is a classified advertisement website where you can sell all kinds of products or services. It is especially focused on local markets, and it allows you to attract customers in your local area. In the case of some larger cities, you can even focus on smaller areas within the city.

Craigslist is free to use. 

OfferUp – OfferUp is a local online marketplace especially optimized for smartphones and other mobile devices. It focuses on local markets, making it a good platform to contact local customers and advertise your products locally. It comes with an instant messaging tool and allows you to check user profiles for ratings, badges, and transaction history.

OfferUp charges a service fee when shipped items sell: either a minimum of $1.99 or 12.9% of the sale price.

Google My Business – GMB is a free online advertising website where you can list your business to attract more clients and increase revenue. It includes the exact location of your business on the customer’s smartphone, on Google maps, and allows reviews – great for local trading.

Google My Business is free to use. 

Facebook Marketplace – Facebook Marketplace is a place where sellers and buyers can interact through their Facebook profiles. This allows you to better advertise your products and show the public what you have to offer. It includes automated chat boxes that make customer service more efficient. Also ideal for local sales, especially within your social circles, as it allows your friends and family to amplify.

It is free to sell items for cash through Facebook Marketplace. If you want to be paid by PayPal, you can use this with your account, though Sellers pay fees for using on-platform checkout – 5% per transaction, and for transactions $8 or less, a flat fee of $0.40.

Incorporation, Tax & Accounting Tools

Find the guide for registering for taxes and exemptions in your state here.

Legalzoom – While you can register your business yourself, a law firm like Legalzoom can help you navigate the legal procedures and make your life easier if you are willing to pay extra for it.

Price starts from $99 + state filing fees for sole proprietorships and $149 for LLC formation; exact pricing depends on the state and business type.

Quickbooks – Quickbooks is an accounting software targeted at the needs of small businesses. It lets you track expenses, customize invoices and run reports across multiple devices, and more. It can be integrated with Shopify, BigCommerce, 3dcart, and Wix.

Starts at $16/month. As well as a free trial, QuickBooks regularly offer discounts to new customers, for example knocking 50% off the price of a subscription for the first three months.

Shipping Tools 

Shippo – Shippo integrates your business with over 50 shipping carriers and dozens of shopping platforms and generates discount shipping labels. It also lets you track orders and streamline returns. Comes with an App for Shopify, BigCommerce, and Wix.

The Starter pack is free. – You can save money and save time with It allows you to print your own stamps and labels at home, making shipping orders cheaper and more convenient. As you can print your stamps at home, you won’t need to go to a Post Office to buy them. You can also get discounted rates from USPS and UPS. It offers $5 in free stamps during the trial period.

Free 1-month trial period, then $17.99/month.

Sorting & Warehousing

Labeljoy – Make your business look professional with custom price tags and labels- especially if selling items in generic packaging. Labeljoy allows you to create and print labels and price tags and generate barcodes and QR codes for your products. You can also connect to external data sources and create labels with dynamic information.

Download the software for free, and upgrade if necessary – basic upgrade from $149.

Acctivate – Acctivate is an inventory management tool that lets you know what you’ve got in stock and how much it is worth. It also provides you with key data to manage your supplies and order fulfillment. It is fully integrated with Quickbooks, to make inventory tracking even easier.

Start with a 14-day free trial, and contact support to learn more about pricing for your business. 

CodeREADr – CodeREADr is a barcode scanning app that allows you to scan barcodes and manage your inventory with your mobile device. It also provides you with an online barcode system. You can also upload the data to the cloud, allowing you to manage your inventory from any device. Ideal for those storing merchandise away from home – you only need to take your phone to manage inventory.

1-Device Plan costs $44.95/month. There is also a Free Plan available.

Crexi – Crexi is an online platform for listings of commercial and warehousing property across the United States. Search by city or zip to find out what is available in your area.

Free to use search tool. 

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