If you run a clothing store, you’ll know all about the importance of stocking up on seasonal items. Throughout the year, clothing stores both off- and online offer their customers season-appropriate clothing, from swimwear in the summer to hats, coats and gloves in the winter. Seasonal items are the lifeblood of the clothing industry. But where is the best place to source this type of stock?
Nowadays, you may have noticed that traditional wholesale suppliers aren’t offering the kind of price deals they used to do in the past. In recent years, wholesale prices have begun to align a lot more closely with retail prices. This has spelled bad news for clothing retailers, who are finding it increasingly difficult to make a profit.
Luckily, there is a way to buy all the seasonal items you need for your store – by buying liquidated stock from an online liquidation marketplace.
When it comes to where to buy pallets of merchandise, some of the best and most reliable places to look are the pallets and truckloads of overstock clothing offered by liquidators.
If you’re unfamiliar with the term, ‘overstock’ refers to merchandise that retailers have sitting around on their shelves that is surplus to their requirements. Every year, big retailers such as Walmart and CostCo order huge quantities of seasonal clothing based on projections of what they are likely to sell. Unfortunately for them, retail is not an exact science, and so every year these projections overestimate the numbers. When it comes time to move on to the next season, big retailers have tons of unsold product in their stores and warehouses they can no longer sell. These items are known as ‘overstock’.
This overstock must be sold on quickly. Why is that? Because big retailers do not have the warehouse capacity to store it until the following season, they want it off their shelves to make way for new stock. That’s where a liquidator steps in.
A top-tier liquidator provides big name retailers with a platform on which they can sell their clothing overstock to resellers. Because it is merchandise that needs to be sold on quickly to free up valuable shelf space, this merchandise is offered to the liquidator at a vastly reduced price. In turn, the liquidator can offer it to their customers at a price traditional wholesalers simply cannot match.
And best of all, because this is overstock, the seasonal merchandise liquidators can offer your clothing business has never seen the inside of a retail environment. It is cheap wholesale merchandise that has only ever seen the inside of a warehouse, therefore it is brand new stock.
That’s right. Not only will you find seasonal clothing being sold way below its MSRP value – you’ll find new clothing being sold way below that value.
When you check liquidator’s site, you’ll discover a huge range of overstock seasonal items, from coats and hats for the fall / winter season, to swimwear and light evening wear for the summer season; from novelty seasonal clothing such as Halloween costumes and Santa outfits, to high-fashion seasonal items.
Offered by liquidators in pallets or truckloads via live auctions which take place on a liquidator’s site throughout the day, this overstock can be bought for a much lower price than you’ll find from more traditional sources. That means one thing – it’s stock that will make your business a profit.
Every year, Americans spend millions of dollars on seasonal clothing. Tapping into that market is vital for any clothing business, and buying merchandise by the pallet from a liquidator offers a cheap and easy inroad.
Of course, it’s not just a simple matter of buying a few pallets of stock from a liquidation business, sticking them on your shelves and watching the money roll in. Buying seasonal goods from a liquidator is a long game. You will have to have a large enough storage capacity to house your purchases as you will likely be buying seasonal items for forthcoming seasons, not the one you’re currently in. In other words, you’ll need space for all those coats and hats in summer before you can take advantage of the next winter season.
If you currently don’t have the storage capacity, we advise looking into warehousing costs before embarking on purchasing large amounts of seasonal items from an online liquidation marketplace. You’ll need to weigh up these costs and factor them into your profit projections.
Once you’ve got your capacity sorted out and you’ve started purchasing overstock seasonal items from a liquidator, you’ll soon see the benefits of sourcing stock this way. With hundreds of items available throughout the year, you’ll always be able to offer your customers something new. And because you’ll have bought overstock from a reputable liquidation business that’s determined to sell you the merchandise you need for your business at the lowest possible price, you’ll be able to pass on those cost savings to your customers while still making a very handsome profit. It really is a win-win situation.
In this day and age, competition in the clothing retail sector is fiercer than ever. Regardless of whether you’re running an online store through popular e-commerce sites such as Amazon and eBay, or whether you’re running a good old-fashioned bricks and mortar operation (or indeed a bit of both), the amount of competition snapping at your heels is astonishing.
It is therefore important to gain any competitive advantage you can in this fast-paced, dog-eat-dog retail environment. Top tier online wholesale suppliers such as Direct Liquidation work directly in partnership with big retailers, facilitating the sale of items such as Walmart liquidation products to offer their business customers top-quality seasonal clothing at prices they’ll struggle to find anywhere else. By offering these items at such low prices, they give businesses like yours that vital edge, which will help you stay one step ahead of the competition and ensure your business continues to maintain a healthy profit margin.
Selling seasonal clothing can provide your business with a very lucrative revenue stream if you source your stock from the right supplier. Thankfully, that supplier already exists, and it’s called an online liquidation marketplace. We heartily recommend you check one out today.
Direct Liquidation is a goTRG company.
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Bid on bulk quantities of returned, overstock and refurbished inventory directly from Walmart
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