You have been reading all about Amazon returns and how this could change your online resale business for the better. But so far, you neither managed to justify buying Amazon returns nor did you find the right source for the merchandise. So why is everyone talking about this, and how could it possibly boost your business? Here are a few tips on why Amazon returns are worth having a look at.
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First, we have to explain what Amazon returns are. As a large e-commerce platform and a retailer itself, Amazon sells loads of merchandise on a daily basis online. With the throughput Amazon has each day, it is inevitable that a sizeable portion of merchandise gets returned. The reasons for this may vary from faulty merchandise to merchandise that has been damaged in transport and all sorts of blemishes.
But it is not unusual for the buyer to change their mind as the item is in transit and simply ship it back unopened, in brand new condition. Some buyers use the 30-day money-back guarantee to the full extent and simply use the product then pack it up and send it back before the guarantee period expires, either for a full refund or in exchange for a new item. The reasons are multiple.
However, the reasons for the return do not matter too much. The process that follows is more important. Retailers like Amazon have dedicated departments that deal with reverse logistics, meaning they receive the returns, review them, pack them up and ready for sale. Now, the condition of the merchandise is also irrelevant because even if an item is returned unopened and in its original packaging, it can’t be sold as new and has to go out through different channels.
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One important thing to take out of this is the fact that everything that gets returned is sold at significantly discounted prices. This is the opportunity you are looking for.
If you’re running a resale business, the smart thing to do is buy in bulk. This helps keep prices low. Traditionally, you would buy in bulk from wholesale suppliers. It is advisable to work with some wholesale suppliers to always have the opportunity to choose the best deals, and make sure you don’t run out of stock. If one of your suppliers is out of stock, you can always turn to the other one.
However, buying from wholesale suppliers is not necessarily the best option. The merchandise you are buying has been purchased directly from the retailer, reviewed, sorted and then sold to you with a wholesaler’s markup.
But is there another way? You will be happy to learn that there is a better way. It allows you to purchase Amazon returns online and at prices below wholesale. How? To answer this question, let’s first look at how this merchandise is sold once it gets reviewed and repackaged.
As customer returns cannot be put back on sale through regular channels, the merchandise has to be liquidated. While you probably associate liquidated merchandise with scrap, that is not necessarily correct. As a large retailer and a company with a reputation to preserve, Amazon is looking to provide its customers with the right service and the right merchandise. Previously, wholesalers would turn up with a truck and snap up truckloads of Amazon liquidated merchandise and then sell it on to you. This means you have been buying the same merchandise already without knowing it.
However, Amazon has found a way to keep its customers even happier and partnered up with Direct Liquidation, an online liquidation platform that enables Amazon to sell its merchandise directly to the end buyers, or smaller buyers, eliminating wholesalers and their markup from the process. So you can buy smaller pallets of Amazon returns through Direct Liquidation.
So let’s see why and how this is worth your time and interest.
The obvious answer to the question is the price. As noted previously, wholesalers are eliminated from this process, meaning you are also eliminating the wholesaler’s markup. With it, you are keeping the price below wholesale. Why is this important? If you look at the prices of single items sold on various online e-commerce platforms, they are nearing wholesale prices. This means that to stay competitive in any market, you have to purchase merchandise at prices below wholesale.
Buying through Direct LIquidation makes this possible. You are not only staying competitive, but you are finally getting rewarded properly for the time and effort you put into running your business.
The quality is next. To understand why Amazon liquidated returns are of higher quality than other liquidated merchandise you have to understand a few things: reputation, refurbishment, cherry-picking.
Amazon and Direct Liquidation have worked long and hard to build up their reputation, and they are not letting anything blemish it in any way. This is why retailers review most of the merchandise they receive back. Items that are returned in original packaging remain in that packaging. Items that return opened and used are reviewed repackaged in new packaging and sold. This is where refurbishment comes in. During the review process, the retailer inspects the merchandise and, if possible, brings it back to the original state, as new.
And cherry-picking is something you will come across if you buy from wholesalers. They usually review merchandise that they buy and pick out the best items to sell individually for a higher profit. The remaining merchandise is packed up and sold on to you.
In the case of liquidating Amazon returns through Direct Liquidation, a large number of these items are advertised ‘As Is.’ That means the liquidator has not reviewed the merchandise and it is shipped directly from the retailer. If the previous paragraphs have not convinced you that you are able of buying quality Amazon returned merchandise online read on.
Each pallet comes with its manifest, which is essentially a packing list, showing you the type, the quantity and the quality of merchandise contained within each pallet. If you are looking for specific merchandise this is how you find it: by reading the manifests. If you are looking for high quality, read the manifest, and you will not have any unpleasant surprises once the merchandise is delivered.
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Kersten works as a sales representative for Direct Liquidation helping businesses to source liquidation inventory from the world’s top retailers and manufacturers. Kersten works with single pallet, LTL and truckload buyers hand in hand to ensure their businesses stay stocked up with the highest quality merchandise year round.
Schedule a sales callback with Kersten right now and find out how he can help your business profit with liquidation merchandise.
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