Buying Pallets of Walmart Liquidation Merchandise in Waco, Texas

If you are living in Waco, Texas, but would like to get your online resale business off the ground, we have good news for you. We have some advice for you, so read on.

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In an online resale business there are three pillars of success. The first two are the quality of merchandise and the quality of the service you provide to your customers. The third is the price. But this third pillar has several different aspect that we will cover in this article. So let us start from the top.

Providing Quality Merchandise

No matter what market you plan on entering, you have to stand out from the competition in some way. The best route for this is quality. Providing quality merchandise requires that you work with established manufacturers, suppliers or retailers. Offering a reputable brand makes attracting customers a lot easier than if you went with knock-off brands or unbranded merchandise. One such name is Walmart. But, you might be asking yourself, how do I get my hands on loads of Walmart merchandise? Buying retail would make no financial sense so keep reading to find out more on how to source Walmart merchandise in Waco, Texas.

Providing Quality Service

Even though it is one of the pillars we mentioned above, quality merchandise is nothing if the service you provide is below par. You have to communicate with your customers, provide detailed information on the products, respond to any questions your customers might have and engage with the community.

See what your customers want from you and read their comments on the products you provide. All the answers you find should help you direct the flow of your business. Focus on the merchandise that is well received and cut out the merchandise that the customers had no interest in. In the end, a happy customer is a returning customer and they may even bring new customers with them. If they are happy about your products and services, they will make that known to their friends, family and the circle of people they work or hang out with. This leads to a growing customer base.

The Price of Liquidated Goods

If you have quality merchandise, and your service is top notch but the price is way above the competition, you might struggle to get the sales going. Customers are price sensitive: if it is too cheap, they think something is wrong with the product, and if it is too expensive, they won’t buy it.

So here are a few tips on keeping your prices attractive. Buying in bulk is one of them. Usually this means buying by the pallet or truckload if your budget allows it. This way, you may get a discount on the merchandise you buy. Buying directly from the manufacturer is an attractive option because there are no middlemen and their markups to deal with.

But the catch is that manufacturers require you to buy a large amount of merchandise which may be too much for a small business to handle. This is why, traditionally, people turn to wholesale suppliers. These companies deal with manufacturers and retailers to get their merchandise to the end consumers and small businesses. They turn up with their fleet of trucks and buy in large amounts. After that the merchandise is distributed. But first it gets sorted into pallets and marked up.

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The markup is a significant factor in the price game. This is because the prices of single items sold at online marketplaces such as Amazon, are bordering wholesale prices. This leaves you with very little margin for profit. In the long run, when you factor in the work you put in, it actually makes no financial sense.

In order to offset this problem, you could work with a number of wholesalers. This is a good idea because it gives you the option to pick and choose the best offers. Also, wholesalers value loyal customers and often provide them with better terms, be it lower prices, better payment terms, or cheaper delivery. But this still does not put you above the competition.

You might wonder where the Walmart merchandise comes into all this. The truth is that your wholesale supplier has probably been supplying you with Walmart merchandise already, you just didn’t know it.

Retailers such as Walmart have a huge throughput and it is not uncommon for a certain percentage of merchandise to be returned for whatever reason. Once returned, it does not matter if the product is unopened and in its original packaging: it can’t be sold as a new product and has to be liquidated. You might have heard of liquidation merchandise already and you may be reluctant to deal with it. But it is likely that your wholesalers have already sold you a bunch of Walmart liquidation pallets. This is because they also turn up at the retailers and snap up all the liquidated merchandise before selling it on to you, with a markup.

Unlike manufacturers, retailers have found a way to reach end consumers, avoiding the middlemen, or the wholesalers in this case. Walmart runs its liquidation division, but recently it has started using Direct Liquidation. This is a liquidation company that provides retailers with the option to use its online reach to sell merchandise quickly to worldwide buyers. This way, the customer returned merchandise is shipped quickly and the retailer has the space in the warehouse for brand new products. And the best thing is that you are still buying in bulk, only at prices well below wholesale. This means you can secure a larger profit margin with Walmart liquidation merchandise.

But there are other ways to cut on your procurement costs. If you live in Waco, Texas, the county seat of McLennan County, you could basically eliminate the delivery costs as well. Once you find the merchandise you are looking for online, you can go to the Waco, Texas distribution center and pick the merchandise up yourself.

But it’s not just businesses in Waco that could cut their delivery costs. The city is located halfway between Dallas and Austin. With the easy access to the extensive interstate network, buyers in San Antonio or Houston and surrounding areas can also keep the delivery costs fairly low.

This means that you are securing the chance of a larger profit margin on resale, and you can also stay competitive in any market you enter.

Also, both Walmart and Direct Liquidation are names that in themselves provide a quality guarantee. But in addition to their reputation, that is on the line with every product they sell, both these companies slap on an additional warranty and money-back guarantee (Walmart) on any item that gets reviewed, refurbished and repackaged.

And if you want all the details on the pallets you are interested in buying, all you have to do is to look for the pallet’s manifest. This is essentially a packing list containing information on the merchandise within a pallet. It will show you the type, the quantity and the quality of the products. So, if you want top quality, look for closeouts, overstock merchandise or refurbished products because these are sold as new and come with a warranty.

Direct Liquidation is a goTRG company.

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