It’s hard to imagine now that the great video game crash of 1983 nearly wiped the games industry off the face of the earth thanks to rushed, poorly-received games such as E.T. and the Atari home console port of Pac-Man. Luckily, Nintendo came riding to the rescue with the North American release of the Nintendo Entertainment System in 1985. The system was a smash hit around the world, rescued the games industry from the brink of collapse and the rest, as they say, is history. Now the games industry is worth over seventeen billion dollars a year in the USA alone. It really is a rags-to-riches story.
It could be argued that there’s never been a better time than now to be in the games retail business, but if you run an eBay games store specializing in games, consoles and peripherals, you might beg to differ. With traditional wholesale sources offering retailers prices that are almost on a par with retail prices these days, there’s very little opportunity to turn a decent profit from your stock purchases, and this can spell disaster unless the tide can be turned.
So, what can you do if you run an eBay games store and you’re struggling to find the games, consoles and peripherals you need to sell to your customers at a reasonable price? Well, for many retailers, the answer is to source overstock, closeout and customer return pallets of heavily discounted merchandise from a reputable online liquidation marketplace. Here’s why we think you should do the same.
Unlike a traditional wholesaler or a smaller liquidation business, a top-tier liquidator such as Direct Liquidation works with some of the nation’s biggest retailers such as Walmart, Best Buy and Target, offering them an online platform where they can sell their customer returns, overstock and closeouts to businesses such as yours at a much lower price point than you’ll find elsewhere.
Every year, retailers such as Walmart receive many thousands of customer returns, brought back to their stores and returned to their websites for a variety of reasons ranging from buyer’s remorse to a product not working. These returns are no longer classified as new (even though they will be new in a lot of cases), and therefore they take up valuable shelf space that could be housing new product.
Similarly, big-name retailers over-order stock as a matter of course. Nobody in retail has a crystal ball, and it’s often difficult to judge how many copies of Star Wars Battlefront II or Call of Duty WWII a retailer is going to sell. As new games hit the market – especially in the Fall – over-ordered, older games take up space on a retailer’s shelves.
Finally, there are closeouts. Stores close every now and again, and their stock has to go somewhere. Oftentimes, a lot of this surplus stock is sold by the big retailers through online wholesale suppliers such as Direct Liquidation. Similarly, seasonal stock becomes surplus to requirements and must be disposed of. As far as games are concerned, this usually happens after Christmas – the time when a retailer stocks up on this type of merchandise. After the Christmas rush and the sales that follow, any surplus stock again ends up on a liquidation marketplace.
So, what does this mean for your eBay games store? Well, put simply, on an online liquidation marketplace you’ll find pallets and truckloads of customer returns, closeouts and overstock that will keep your game store supplied with all the stock it needs at a price you’ll struggle to find elsewhere.
On an online liquidation marketplace you’ll find pallets of reconditioned and customer returned consoles such as Nintendo Switches and Xbox Ones, pallets and truckloads of games for the Switch, XBox One and the PlayStation 4, and a wealth of accessories and peripherals ranging from chargers and batteries to headsets, controllers and even gaming chairs.
Sold via live auction or for a fixed or negotiated price, pallets come in tested or untested lots of liquidated stock and usually contain a mix of ‘as new’, ‘nearly new’. ‘slightly damaged’, ‘visibly damaged’ and ‘tested not working’ merchandise. This means you’ll have stock to sell at a range of different price points to suit a wide variety of budgets. And with ‘tested not working’ consoles and accessories, you’ll even be able to tap into eBay’s flourishing spare parts marketplace for those looking for parts for repairs.
An online liquidation marketplace run by a top-tier liquidator such as Direct Liquidation offers eBay games store owners the chance to buy top quality games, consoles and accessories from the some of the world’s leading games companies and console makers such as Rockstar, Activision, Electronic Arts, Nintendo and Sony at a price that’s far lower than a traditional wholesaler or smaller liquidator can offer.
And because the games, consoles and accessories you can purchase from a liquidation marketplace are being sold directly to you from some of the country’s largest retailers such as Walmart liquidations, you’ll have the peace of mind of knowing you’re buying from some of the most trusted names in retail.
And, best of all, because the big retailers wish to dispose of their returns, closeouts and overstock as quickly as possible, you’ll be able to buy everything you need for your eBay games store at a fraction of its MSRP value. That means one thing – because you’ve bought at a much lower price, you can offer the merchandise you’ve sourced from a top-tier liquidator at an attractively low price to your eBay customers, keep one step ahead of your competitors and turn a healthy profit.
As we said at the beginning of this article, there’s probably never been a better time to get into games retail. However, if you’re relying on traditional wholesale sources, you could be missing out on taking full advantage of this multi-billion-dollar industry. Luckily, an online liquidation specialist such as Direct Liquidation is there to make sure you don’t miss out by supplying your eBay store with all the top-quality, cheap wholesale merchandise you need at a price that won’t break the bank. In today’s fiercely competitive games, consoles and accessories retail environment, that’s exactly what your business needs.
Direct Liquidation is a goTRG company.
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Bid on bulk quantities of returned, overstock and refurbished inventory directly from Walmart
stores and Walmart.com.