Running a retail business can be a very rewarding experience. Finding and buying stock at a great wholesale price and then selling it on to your happy customers at a profit is one of life’s great joys. So it’s no wonder so many people have been bitten by the retailing bug. And thanks to sites such as Amazon and eBay, it has never been easier to set up shop and start selling.
However, a notable problem has come up over the last few years that has burst many a budding new retailer’s bubble. That’s the woefully small profits that can be made from buying merchandise wholesale from a traditional wholesaler.
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Where it used to be taken as read that cheap, good quality stock could be bought from a wholesaler, usually one that was local to the retailer, this is sadly no longer the case. Nowadays, you’re more likely to be offered wholesale prices that are almost indistinguishable from retail prices, and that means the profits that can be squeezed out of this type of merchandise are tiny.
So, what’s the solution for retailers looking for a supplier of great quality wholesale merchandise near to them that won’t break the bank and will leave plenty of margin to make money when sold on to the customer? The answer is to buy B-stock from a reputable, Better Business Bureau-accredited top-tier liquidation specialist. Here’s why.
Every year, some of the biggest retailers in the country take back thousands and thousands of items from customers. Before these items were sold, they were known as ‘A-stock’. These were brand new, boxed products that could be sold for their full MSRP price, or for whatever discounted price the retailer saw fit to give them.
If the items returned by customers aren’t faulty or damaged in any way, they are still, for all intents and purposes, brand new items. However, the law dictates that they can no longer be described as such as they have already been bought and taken away from the stores. Instead, this still technically brand-new product is downgraded and labelled ‘B-stock’. This significantly lowers its value and poses the retailers with a bit of a headache.
What is that headache? The big-name retailers end up with lots of perfectly good stock that they can’t put back on their shelves. Thus, it ends up taking up valuable shelf space in their warehouses, and that’s shelf space that could be used to house more profitable A-stock.
The big-name retailers aren’t discounters, so they also don’t want to devote valuable store space to B-stock, so what do they do? That’s where liquidation specialists such as Direct Liquidation step in. Top-tier liquidators such as Direct Liquidation provide the big US retailers with space on their online liquidation marketplaces where the retailers can sell their unwanted B-stock directly to resellers who are looking to get their hands on ‘as new’, big brand merchandise at much lower prices.
In a nutshell, online liquidation marketplaces are one-stop-shops where it’s possible to buy pallets or truckloads of top-quality merchandise across a wide number of categories from some of the biggest names in global manufacturing such as Microsoft, LEGO, Apple, Black & Decker, Bosch, Google, LG, HP, Samsung and Sony.
In Direct Liquidation’s case, you’ll find pallets and truckloads of top-quality B-stock being offered for sale via live liquidation auctions on its online liquidation platform by some of US retail’s biggest companies, namely Amazon, Walmart, Target and Lowe’s Hardware.
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How can buying from big-name retailers via online liquidation marketplaces benefit your business? The answer’s simple. Your business will get all the top-quality, ‘as new’ B-stock it needs at prices that you simply won’t be able find elsewhere. That means you’ll be able to mark the goods you buy at very tempting prices when it comes time to sell to your customers without those prices eating into the considerable profits you can potentially make from this type of merchandise.
And it will also mean you’ll not only increase the likelihood of your customers coming back for more, but you’ll also keep your competitors at bay.
Buying pallets or truckloads of B-Stock from a liquidator such as Direct Liquidation couldn’t be simpler. In Direct Liquidation’s case, all you need to do is sign up for a free account after presenting a valid reseller’s license.
Once you’ve opened your account, you can navigate to Direct Liquidation’s Amazon, Walmart, Target and Lowe’s landing pages to see what B-stock is currently available to buy. Pretty much everything Direct Liquidation sells on its retail partners’ behalf is available to buy via live auction. Once you’ve located a pallet of B-stock you wish to buy, you can set up an email alert which will notify you when the pallet is about to go up for auction. Then it’s just a matter of entering bids and seeing if you’re successful.
If you haven’t the time or the inclination to bid in liquidation sales auctions of B-stock, you also have the option in most cases to buy it at a fixed price. You’ll find a ‘Buy It Now’ button next to lots that can be purchased in this way. Simply click on the button, pay for the pallet and it’s yours.
Liquidators are also keen to hear from resellers who wish to negotiate their own price. If what you offer is acceptable to the liquidator, that’s the price you’ll pay. You may find yourself landing an even better deal this way, so it’s well worth thinking about.
If you’re looking for a good supplier of B-stock near you, Direct Liquidation should be your first port of call. With a network of distribution centers located across the country, you’ll find it easy to buy and ship the B-stock your business requires thanks to their location next to major highways and the fact that the centers are located next to their partner retailers’ warehouses.
This means that your chosen shipping courier won’t need to go hunting around for Direct Liquidation’s distribution centers, thus cutting down on fuel costs. It also means that warehouse-to-distribution turnaround time is kept to a bare minimum, meaning you’ll get the B-stock you buy wholesale from Direct Liquidation much faster than you would from other wholesalers.
You’ll find Direct Liquidation’s distribution centers in the following locations:
Blacksburg, South Carolina.
Brampton, Ontario, Canada.
If you want to keep your profit margin healthy and offer your customers the very best merchandise at the lowest prices, you should consider switching your wholesale supplier to a reputable, top-tier liquidation specialist such as Direct Liquidation.
With a great range of top-quality B-stock available daily, you’ll find just what your business needs, and you’ll find it at a price that’s won’t be beaten. Looking for good quality B-stock? Look no further than an online liquidation specialist.
Direct Liquidation is a goTRG company.
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Jordan currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Jordan is here to help you grow your business.
Schedule a sales callback with Jordan right now or check out his latest liquidation deals.
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