Buying Branded Clothing Wholesale for Less

Buying and selling branded clothing and accessories wholesale can be a great way of making money from products that never go out of fashion. But where’s the best place to buy branded and unbranded clothing and accessories from to ensure you pay the cheapest prices while enhancing your chances of making a profit? The answer is to source from a top-tier liquidation specialist like Direct Liquidation.

The Advantages Of Buying Branded Clothing From A Liquidator

  • Big name brands available for considerably lower prices than other types of wholesalers charge.
  • The peace of mind of knowing you’re buying wholesale merchandise coming from some of the country’s biggest retailers such as Target and Walmart.
  • A huge range of stock available as and when you need it.
  • Competitive shipping prices available to help you maximize your profits.
  • Prices that give you plenty of room to charge attractive prices to appeal to a wide number of customers on a large variety of different budgets.
  • Plenty of marketplaces both online and offline to sell in.

Types Of Wholesale Branded Clothing

If you’re looking to buy wholesale branded clothing and accessories from a liquidator, you’ll first want to become familiar with exactly what a liquidator has to offer a business like yours. There are three categories of clothing liquidators carry – customer returns, overstock and closeouts:

Customer Returns

By far, the largest category of clothing and accessories a liquidator carries is customer returns. There is, of course, a very good reason for this. The revenue from the women and girls US apparel market reached a staggering $114 billion as of 2018, while men’s, boy’s and baby and toddler apparel added another $112 billion to the pot. That is a gigantic market and as a consequence, it fuels an enormous customer returns sector. Indeed, a sizable chunk of the 30% of online purchases that are returned to retailers per year is clothing.

Put simply, Americans take back to stores and send back to online retailers an enormous amount of clothing, as well as accessories such as jewelry and watches. Having been purchased rather than merely tried on, these clothes are often classed as second hand despite the fact that a large volume of them will be brand new when they are returned to retailers.

Instead of trying to sell all these clothes individually for a discount price, retailers look to offload a considerable quantity of them onto the secondary wholesale market. That’s where top-tier liquidators step in. Large volume liquidators such as Direct Liquidation have by far the largest capacity of any wholesaler to handle large scale shipments, storage and distribution pallets and truckloads of customer returned clothing and accessories. This is why big-name retailers such as Target favour selling their returns to liquidators who can take huge quantities of this type of stock throughout the year.

That means liquidators always have a steady supply of brand name and non-branded clothing to sell to their business customers. Because they source these returns from big-name retailers at a vastly reduced price, they’re able to offer big discounts to their customers in turn.


Ordering stock isn’t an exact science, and that especially applies to clothing. Just like Halloween Jack-o-Lanterns and Christmas decorations, a lot of clothing outside the basics such as underwear is a seasonal product, and that means there will inevitably be leftovers as seasons come and go. Retailers regularly find themselves in possession of large quantities of overstocked clothing – be that because it’s seasonal or because it’s simply surplus-to-requirements. As a result look to liquidators to take this overstock off their hands for a low price. Look out for overstock clothing in particular as winter clothing ranges in stores give way to spring fashions and so on.


‘Closeouts’ is the term applied to clothing coming from stores that are closing down. With nowhere to put this stock, retailers instead look to sell it via their own clearance stores, or they sell it in bulk to liquidators who in turn offer it to their business customers for a considerable discount.

Where To Buy Branded Clothing Wholesale

If you’re on the lookout for branded and unbranded clothing and accessories, you should check out what a liquidator can do for you. As we’ve explained, liquidators are large volume purchasers of this type of wholesale merchandise, which means you’ll find a large range of clothing and accessories on a top-tier liquidator’s online liquidation marketplace.

Direct Liquidation is a Better Business Bureau-accredited large volume liquidation specialist with over a decade of experience in the industry. When it comes to branded and unbranded clothing and accessories such as jewelry and watches, you’ll find a large quantity of this type of merchandise coming direct from Target, as well as from Walmart and Amazon. You’ll find everything from underwear, intimates, sleepwear and socks, to jeans, pants, leggings and shorts. You’ll find a large range of men’s, women’s, and children’s clothing, as well as a range of baby and toddler clothing.

A Huge Range Of Branded Clothing, Unbranded Clothing And Accessories

Direct Liquidation stocks a large range of branded and unbranded clothing and accessories. You’ll find brand names such as Fruit of the Loom, Amitron, Gertex, Horizon, Oakley, Disney, Mattel, Smith & Hawken and many more on Direct Liquidation’s online marketplace.

You’ll also find a large selection of unbranded clothing and accessories that will appeal to customers on tighter budgets. You’ll find a comprehensive list of the brand names Direct Liquidation has on offer here.

Buying Branded Clothing And Accessories For Less

If you’re interested in buying branded and unbranded clothing and accessories from Direct Liquidation, the process couldn’t be easier. All you need to do is sign up for a free account, (which you can do here) and then you’re free to purchase whatever you need from our online liquidation marketplace.

Most of the clothing and accessories Direct Liquidation sells is available to buy in pallets. As a general rule, pallets of clothing and accessories are sold via live liquidation auctions that take place daily on our website. If that’s the way you prefer to buy wholesale merchandise, all you need to do is enter bids – up to a predetermined maximum bid – while the auction is live and then sit back and wait to see if you’re the winner. If you are, all you’ll then need to do is pay for your pallet of clothing and arrange shipping. More on shipping later.

If bidding for a pallet of branded or unbranded clothing is not for you, you usually also have the option to bypass the auction altogether and skip straight to buying a pallet outright. If a lot on Direct Liquidation’s site has a ‘Buy it Now’ button, you can purchase that lot straightaway without going through the hassle of bidding in an auction. You’ll still pay a very low price for goods purchased this way. This is a great option for those resellers looking to get hold of a large quantity of clothing and accessories in as fast a turnaround time as possible – plus it knocks out the possibility of being outbid on a pallet that you really wish to buy.

Direct Liquidation is also open to offers on the boxloads, pallets and truckloads of wholesale merchandise it sells on its online liquidation marketplace. If you have a particular figure in mind, you can approach the liquidator with it and if they think your offer’s fair, that’s the price you’ll pay. You may find you’ll pay even less for a pallet of clothing this way, and the less you pay, the better the chances of making a profit.


Once you’ve purchased stock from Direct Liquidation, you will, of course, need to ship it to an address of your choice. If you’re close to one of our distribution centers, the good news is we’re happy for you to come and pick up your purchases in person. This will considerably cut down on your shipping costs if you live close to one of our distribution centers located in Bentonville, AR, Blacksburg, SC, Frankfort, KY, Greenfield, IN, Las Vegas, NV, Milton, ON, Palmetto, GA, Rogers, AR, Spartanburg, SC.

However, if you’re not in a position to pick up your branded and unbranded clothing and accessories locally and are considering using a third-party courier, it’s worth checking to see how much Direct Liquidation charges for shipping first. We have long-standing arrangements in place with our couriers, which means we can often ship goods to customers cheaper than if they arrange shipping independent of us. Each lot features a handy shipping costs calculator so you can see how much arranging shipping through Direct Liquidation is likely to cost compared to a third party. You may find that we can ship your goods for less, meaning you’ll increase your chances of making an even bigger profit shipping this way.

Selling Branded Clothing, Shoes & Accessories

Once you’re purchased a boxload, pallet or truckload of clothing or accessories from Direct Liquidation, you have several options where to sell your goods to customers. If you don’t already have your own store either online or on Main Street, you might want to consider the following options:

Amazon And eBay

Many sellers choose Amazon and eBay to sell their goods to customers, simply because they’re the biggest online retailers with the largest customer bases out of an estimated 220 million online shoppers in the US overall. It’s also very easy and cheap to sell on eBay, and on Amazon there are a number of subscription packages on offer to suit sellers large and small. However, it’s worth bearing in mind that, should you choose to sell on Amazon for example, you’re joining 2.1 million active worldwide sellers on the site, with an extra 398,000 joining every month. That means it’s hard to stand out from the crowd, which is why many sellers choose to sell their merchandise through other channels.

Other Online Retailers

If you want to avoid swimming with the Amazon and eBay sharks until you’ve grown your business enough to absorb their sales fees and subscription charges, you might instead want to consider selling the clothing and accessories you source from Direct Liquidation from one of the smaller online retailers such as Shopify and Wix. These sites have a smaller, more specialist customer base, but they have the advantage of being less crowded platforms with lots of customers looking for clothing in particular. You can also usually take out a free trial with most of the smaller eCommerce store hosts, meaning you can see if they’re a good fit for your business without laying any of your own money on the line first. For resellers just starting out, this makes these smaller hosts a very attractive option.

Discount Clothing Stores

Some resellers prefer to focus their activities on Main Street rather than online. There are still plenty of customers out there who want to go to a store, look at the clothing in person and try it on as opposed to ordering something online and just hoping for the best, so there’s definitely plenty of life left in physical stores. Plus, there are plenty of customers out there who are on tighter budgets who don’t necessarily want to shop online, plus lots of thrifty customers who are looking for a bargain in their local area.

If you do decide to sell clothing from a physical store, you’ll have to take into account overheads such as rent, taxes, salaries (if applicable) etc. when calculating the likely profits you’ll make from the clothing and accessories you source from Direct Liquidation. Luckily, thanks to the low prices we charge, there’s always scope to make a profit whichever way you choose to sell the goods you purchase from us.

Social Media

Social media provides a cheap, easy way to reach thousands of potential buyers both locally, nationally and even internationally. Sites like Facebook’s Marketplace are a great way to sell to customers, and the social media giant also offers very cheap targeted adverts that can reach hundreds of customers looking for exactly what you’re selling without the need for you to spend a large amount of money. Instagram is a great platform to show off what you’ve got on offer visually, and Twitter is an excellent tool to spread the word that you have branded clothing for sale. In this age, you really do ignore social media at your peril.

Flea Markets And Selling Locally

Finally, there’s the option to sell your wholesale clothing and accessories locally via a number of outlets. Selling through Craigslist can be a great way of reaching customers in your local area, as is placing adverts in your local newspapers. There’s also the option to hire a stall at your local flea market. Flea market stalls are cheap to rent, and bargain-savvy customers frequent flea markets in abundance. Flea markets are a great place to sell cheaper merchandise such as unbranded clothing to customers on tight budgets, as well as to customers who are looking for clothing but aren’t fussy about who makes it. Selling locally can also considerably cut down on your costs, as customers usually come to you to pick up their purchases, meaning you won’t usually have to pay for packaging and shipping.

Buying wholesale branded clothing and accessories from Direct Liquidation is a cheap, reliable and easy way to get hold of wholesale merchandise from some of the biggest names in US retail without breaking the bank. If you’re interested in buying and selling branded, unbranded clothing and accessories from a top-tier liquidator, why not see what Direct Liquidation can do for your business today.

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